ultrasound
BUSINESS ACADEMY
TM
Business Launch System
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comes to you for.
The Direct to Patient Launch Track gives you the pricing strategy, marketing plan, patient experience systems, and step-by-step roadmap to build a direct to patient ultrasound business that fits your life - and serves your community in a way that matters.
your community
build a business
trusted by sonographers nationwide to start + grow their businesses
patients seek you out.
You're not tied to a hospital schedule, a supervisor's approval, or someone else's idea of what your day should look like. You've built something your community genuinely needs — and they're booking with you, talking about you, and referring their friends.
Your appointments are on your calendar. Your pricing is set by you. Whether you want to work three days a week and replace your hospital salary, or build a multi-location operation with a team — you decide what this business looks like.
This is what a direct to patient ultrasound business looks like when it's built with intention. And we're going to show you exactly how to build it.
imagine building a business where
You've seen others doing this on Instagram and thought "I could do that." But when you sit down to actually figure it out, the overwhelm is real. There's no clear roadmap for this specific business model.
You love the idea - but you don't know where to start.
Too high and nobody books. Too low and you're working yourself to death for margins that don't make sense. Pricing a self-pay ultrasound business is specific, and getting it wrong from the start is expensive.
You're not sure how to price your services.
😫
If any of this sounds farmiliar...
you're in the right place.
You've scanned patients your whole career - but attracting them as a business owner is a completely different skill. Social media, community outreach, referral partnerships - you need a plan that actually works.
You're not quite sure how to market to patients.
You've started doing things - maybe an LLC, maybe some googling about machines - but you have a nagging feeling you're building on a foundation you don't fully understand. That feeling is worth listening to.
You want to do it right the first time.
The value of everything inside the UBA - if you sourced it all yourself - is well over $25,000. And that doesn't count the months of time you'd spend trying to piece it together.
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WITH THE UBA PROGRAM
Step-by-step roadmap built specifically for the direct to patient model - no guesswork
UBA clients following our roadmap are seeing their first patients by months 5–6 on average
Pricing strategy built for this model - set your rates with confidence from day one
Done-for-you social media strategies, community marketing plans, and referral partnership scripts
Daily M–F access to Jen and the team - most questions answered within 1 business day
Exclusive pre-vetted vendor list - ready from day one use them
GOING IT ALONE
Months of research, conflicting Facebook group advice, and no clear direction
18–24 months for the average new business to break even - without a proven system (Forbes)
Pricing your services wrong from the start - either leaving money on the table or under-booking
Building marketing from scratch with no strategy - posting and hoping
No one to ask when you get stuck. No one who actually knows direct to patient ultrasound.
Figuring out vendors, supplies, insurance, and equipment on your own
what does it actually cost to do this without help?
The Direct to Patient Track follows our proven Ultrasound Business Launch System - four phases designed specifically for building a consumer-facing, self-pay ultrasound business.
Once your bookings start to roll in, it's time to create repeatable systems for fulfillment, delivery, and long-term growth. You'll learn how to manage patient experience, deliver consistent results, and expand strategically - whether it's adding services, team members or additional locations.
Deliver and Grow
step four
From first inquiry to confirmed appointment - you'll know how to guide every conversation. How to present your services. How to handle objections. How to build a sales process that converts interest into bookings consistently.
Sell with Clarity
step three
How to attract your ideal patients - through social media, community-based marketing, and referral partnerships with local providers. You'll know where to show up, what to say, and how to build a steady, growing flow of bookings.
Market with Confidence
step two
Entity structure, branding, pricing strategy, and business setup - done right and done in the right order. You'll know exactly what to build first and why. No more second-guessing or building on a shaky foundation.
Build a Strong Foundation
step one
here's what we'll build together
Let's break it down
You've got ambition, but you're also juggling work, family, and finances. Winging it isn't an option. You need a system that works.
worried you'll mess it up
One blog says this, a Facebook group says that, and suddenly you're knee deep in conflicting advice, pricing debates, and wondering if you're even doing it right.
Drowning in conflicting advice
You know you're meant for more - but every time you try to research how to start your business, you end up stuck in overwhelm and second-guessing.
unsure where to begin
let's walk through this together - so many sonographers we chat with feel that they're...
The journey from idea to income can feel so overwhelming & unclear
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Because no one should have to figure this out alone.
I had the passion, but without a roadmap, I was left trying to piece it all together on my own. And spoiler alert - that cost me so much time & money! But everything changed when I stopped winging it and built a system. Now, I help sonographers skip the struggle + launch with clarity, confidence, and a solid strategy.
Over 20 years ago, I was exactly where you are right now.
But guess what...
You know how to scan - now let's turn that skill into an ultrasound business that let's you create the freedom you've been looking for - freedom over your time, your income, and your impact. The Direct to Patient Launch Track gives you the pricing strategy, marketing plan, and step-by-step guidance to build a business so that you can design your schedule, serve your community, and see patients on your own terms.
direct to patient launch track
Introducing...
- bridget, texas
“UBA changed everything for me.”
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Have an expert team behind you for every step, every question, every challenge...for a fraction of the cost of trying to figure it all out alone.
Know exactly what to do each week to keep your business growing.
Leave second-guessing behind, knowing your business is backed by strategy, support, and systems that work.
Fill your calendar with patients who value what you do, and schedule your days in a way that works for your life.
Start replacing your income on your own terms ~ with patient bookings that pay you month after month.
here's what we'll build together
How Does This Sound?
Meet the Sonographers who said YES to something bigger...
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Exclusive access to our vendor list (think PACS, supplies, insurance, wholesale ultrasound equipment, interpreting physician referrals)
Our trainings are on-demand, so that you can build your business while maintaining your other responsibilities with your current job, family, etc.
Your 6 month coaching container gives you direct access to Jen and the team. Live coaching sessions, one-on-one unlimited messaging access, customized strategy for your specific business.
Lifetime access to our client web portal with on-demand trainings, downloads, pricing guides...everything you'll need to start, operate, and grow your ultrasound business.
a few things you'll unpack inside the program...
While others are wasting time figuring out the details, you'll be skipping over our two decades of experience to start replicating results now.
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All of this, created specifically for sonographers, zero business experience required - at a fraction of the cost of doing it alone.
Get everything it would take you 10x longer (and 3x more money!) to piece together on your own
Monthly phase-specific trainings that walk you through launching, marketing, and making revenue
Proven sales scripts, social media marketing details, and handouts - done for you and ready to go
Custom-built client web portal with video trainings, templates, and tools designed for ultrasound biz owners
An entire admin support team to help you move fast, get unstuck, and stay on track
Daily M-F access to our expert team in your private channel - you're never left doing this alone
No one does coaching like we do
So Let's Get you up & running!
A year from now you'll have wished you had started today....
Advanced Imaging has been the best experience. Jennifer is the kindest encourager at all things Ultrasound Biz. From webinars to Zoom calls...this program gives you everything you need and more.
“Best decision I ever made!”
I can easily say the knowledge, training, coaching, help and constant support I have received from them was one of the best investments I ever made.
“AIC was of the utmost value for me.”
If you are interested in making a sound investment for your business and yourself - you need not look any further. I am forever grateful to this woman and her team!
“Jen is meticulous, genuine, and savvy as all get out!”
Yes, It Really Works:
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This program includes everything you need to launch + grow your ultrasound business.
of physicians + patients across the country working with our clients
1000's
years of combined coaching experience on the team
50+
years of experience helping sonographers launch + scale profitable ultrasound businesses
18+
clients served
800+
I was burned out building someone else's dream - until I realized I was made for more. And so are you. I’ve spent the last 15+ years helping hundreds + hundreds of sonographers launch and grow thriving businesses using our proven methods, strategies, and step-by-step plans. Welcome in.
your strategy obsessed ultrasound business coach.
I'm jen
Hey there!
As we mentioned above, we only accept a small number of clients on a pre-registration basis for each of the quarterly cohorts. Click on any of the "start my application" buttons and complete the form. Jen will review personally, and if it looks like a fit, we'll invite you to book a call to chat through the program and get your questions answered.
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I'm interested! What's my next step?
We keep the UBA as a small and exclusive container, as all clients are directly coached by Jen and Payton. We accept a very small number each cohort, and we only open enrollment 4 times a year in February, May, August, and November. We pre-register our slots prior to open enrollment and many times are sold out before the session enrollment even begins. If you're interested, your next step is to apply ASAP via the link below.
How does Enrollment work?
We absolutely love the fact that we save our clients about 70% of the cost of starting this business on their own. When you look at all the items you'll receive and the amount it would cost if you did it on your own, the value of the Ultrasound Business Academy is over $25,000. We save our clients an exceptional amount of money on their business startup. Not to mention you have a coach and mentor along the way. The investment for the Ultrasound Business Academy is $8,997, with payment plan options available. Need a longer payment plan option? Let us know! We have access to funding referrals.
What's the investment for the UBA?
The program materials are LIFETIME access, friends! What does this mean for you? It means you can take your time going through the material without a deadline. This also means you've got 24/7 access to everything that's waiting for you now and, and to anything that comes down the pike in the future! The ONLY thing with a time frame is your 1:1 coaching...our UBA has 6 month coaching access to Jen, Payton and the team through strategy sessions + our client messaging app. All course content, trainings, etc are lifetime access.
How long to I have access to the course content, contracts, downloads, etc?
This is one of the most important questions to figure out when starting your own business. A good per patient average is about $125-$150 (note that yours may vary based on the services you provide). If we look at providing services to 8-10 patients a day at $125/patient that is $1,000 - $1,250/day. That plays out to be $20,000 - $25,000/month and $240,000 - $300,000 per year with one machine and one sonographer working 5 days a week. Revenue potential in your own business is unlimited as you are in the driver's seat. You determine your goals, and how big you'd like to grow your business.
What's the revenue potential of this business?
Absolutely NOT! In fact, we recommend our students keep their current positions until their new business can support them financially. There are multiple ways to do this - some students already have a day or more off during the week. Others may take more PRN positions to be able to have at least one day per week to work their biz. Others will change their working days - for example, doing 4, 10 hour days to have one day off per week to focus on building their business. Jen has a great podcast on this specifically!
Do I have to quit my day job?
If you're providing services that require interpretations and you have a local group that wants to read for you, great! If you don't, we have multiple Interpreting Physician Teleradiology + Telecardiology Groups on our Vendor List ready and waiting for you.
How do I find interpreting physicians?
Absolutely! The Ultrasound Business Academy program comes with lifetime access to the back end client portal with all of your trainings, downloads, contracts, etc and with that comes a 6 month coaching container directly with Jen + the Advanced Imaging Team. You will have access to 6, 1:1 strategy sessions with your business coach during your coaching container (diving into strategy for your individual business, questions, etc) . You also have access for any questions along the way during your 6 month coaching container in our client messaging app. Ask away - ANY questions you've got, big or small. Jen, Payton, and our Support Team check those messages on the daily + our goal is to respond within 1 business day, M-F.
Do I have One-on-One access to Jen?
This is the beauty of this program - all of your trainings, downloads, worksheets, etc are all located in your login protected client dashboard portal. All of the training videos are between 10-30 minutes or so, allowing you to either binge watch like your favorite Netflix show, or hop into the portal and view a training in between patients or after putting the kids to bed. The only thing with a specific set time is your 1:1 strategy sessions with your business coach that are available multiple times during the month. You'll also have unlimited access to Jen and the team for 6 months over on our client message board for text + voice memos - it's basically an ultrasound business coaching team in your pocket!
Do I have to show up anywhere at a specific time?
This entire Academy is go at your own pace. Why? Because we want you to take your time! Go through the content, absorb the material, implement. We have students that have binged everything and are out marketing in 30 days. We've had others that take a few months to really digest it all. It's absolutely up to you. The ONLY thing with a time frame is your 1:1 coaching...our UBA has 6 month coaching access to Jen, Payton and the team through strategy sessions + our client messaging app. All course content, trainings, etc are lifetime access.
Is this course structured or can I go at my own pace?
The Ultrasound Business Academy has everything you'll need to start, operate, and grow your direct to patient ultrasound business, with the expertise of a coach + team with almost two decades of experience. It's your step by step plan, from start to finish. From incorporating your business to sales + marketing, operations to business insurance, vendors to custom market branding...you'll have it all at your fingertips.
What is included in the Ultrasound Business Academy?
Absolutely! 99% of our clients are sonographers with zero business or sales experience at all. The UBA is tailor made just for you. We dive deep into setting up your business, mindset of a CEO, sales + marketing training, operations paperwork, strategic growth plans down to what you need to be doing each week step by step as you launch and grow your business. Not to mention that you'll have a coach along the way - Jen's passion is working with new ultrasound businesses to own their place in the market + strategize specifically to their business.
I don't have any business experience, am I a good fit for the UBA?
The Ultrasound Business Academy is our A to Z blueprint for starting, operating, and growing your direct to patient ultrasound business. It is the perfect fit for sonographers + entrepreneurs looking for a step by step plan for starting their ultrasound business without having to reinvent the wheel. Clients in the UBA are able to start their business in half the time at a fraction of the cost of doing it on their own. We've had our own business in the ultrasound industry for nearly 20 years, and have been helping sonographers do the same for over 15. No one in the industry has more experience in the ultrasound business coaching sector than we do.
What is the Ultrasound Business Academy and who is it for?
Frequently Asked Questions
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Every dollar you invest in yourself is an important one. We would love to chat through any questions you have!