Isn't it time that you built your dream ultrasound business?
Launch your business with a roadmap built for sonographers.
Skip the guesswork. Skip the overwhelm. Launch your business with expert strategy, done-for-you templates, a team supporting you along the way - all at a fraction of the cost of doing it alone.
Welcome to the ultrasound business academy
Imagine this - you're building a business where patients are seeking you out. You're not tied to someone else's schedule or limitations, but finally seeing patients on your own terms. You're designing a service your community genuinely needs - one that families are excited to book, talk about, and share. Your schedule? Yours to create. Your income? Unlimited. You're finally building something that fully yours, with patients on your calendar, revenue flowing in, and your impact growing every single week.
Direct to Patient Launch Track
“UBA changed everything for me.”
- bridget, texas
The journey from idea to income can feel so overwhelming & unclear
let's walk through this together - so many sonographers we chat with feel that they're...
unsure where to begin
You know you're meant for more - but every time you try to research how to start your business, you end up stuck in overwhelm and second-guessing.
Drowning in conflicting advice
One blog says this, a Facebook group says that, and suddenly you're knee deep in conflicting advice, pricing debates, and wondering if you're even doing it right.
worried you'll mess it up
You've got ambition, but you're also juggling work, family, and finances. Winging it isn't an option. You need a system that works.
But guess what...
Over 20 years ago, I was exactly where you are right now.
I had the passion, but without a roadmap, I was left trying to piece it all together on my own. And spoiler alert - that cost me so much time & money! But everything changed when I stopped winging it and built a system. Now, I help sonographers skip the struggle + launch with clarity, confidence, and a solid strategy.
Because no one should have to figure this out alone.
Introducing...
direct to patient launch track
The Ultrasound Business Academy
You know how to scan - now let's turn that skill into an ultrasound business that let's you create the freedom you've been looking for - freedom over your time, your income, and your impact. The Direct to Patient Launch Track gives you the pricing strategy, marketing plan, and step-by-step guidance to build a business so that you can design your schedule, serve your community, and see patients on your own terms.
Let's break it down
Here's What You WILL Learn
step one
Build a Strong Foundation
Lay the groundwork with the right structure, professional branding, and pricing strategy so you're set up for long-term success from day one. No more second-guessing the basics - you'll have a plan and the tools to execute it confidently from day one.
step two
Market with Confidence
Learn exactly how to attract patients and start building a steady flow of bookings. From community-based marketing to social strategies, and referral partnerships with local providers, we'll show you what to say, where to show up, and how to stand out.
step three
Sell with Clarity
From inquiries to follow-ups, you'll learn how to guide conversations that convert. We'll show you how to clearly communicate your value, present your services confidently, and move potential patients through a sales funnel designed specifically for your direct to patient business model.
step four
Deliver and Grow
Once your bookings start to roll in, it's time to create repeatable systems for fulfillment, delivery, and long-term growth. You'll learn how to manage patient experience, deliver consistent results, and expand strategically - whether it's adding services, team members or additional locations.
How Does This Sound?
here's what's possible:
Start replacing your income on your own terms ~ with patient bookings that pay you month after month.
Fill your calendar with patients who value what you do, and schedule your days in a way that works for your life.
Leave second-guessing behind, knowing your business is backed by strategy, support, and systems that work.
Know exactly what to do each week to keep your business growing.
Have an expert team behind you for every step, every question, every challenge...for a fraction of the cost of trying to figure it all out alone.
Meet the Sonographers who said YES to something bigger...
While others are wasting time figuring out the details, you'll be skipping over our two decades of experience to start replicating results now.
a few things you'll unpack inside the program...
Lifetime access to our client web portal with on-demand trainings, downloads, pricing guides...everything you'll need to start, operate, and grow your ultrasound business.
Your 6 month coaching container gives you direct access to Jen and the team. Live coaching sessions, one-on-one unlimited messaging access, customized strategy for your specific business.
Our trainings are on-demand, so that you can build your business while maintaining your other responsibilities with your current job, family, etc.
Exclusive access to our vendor list (think PACS, supplies, insurance, wholesale ultrasound equipment, interpreting physician referrals)
our curriculum inside the program...
Business Setup Guidance: including naming your business, establishing your entity, structure, core values, and CEO Mindset
Customizable Business Planning Tools: Business Plan templates, Business Planning 101, and a full Profit Plan to map out your revenue goals
Ultrasound Business Models Overview: these trainings detail the eight different business models you have access to in the industry to start + grow your business
Detailed Market Research Training: including how to analyze your local market, Medicare allowables, pricing opportunities, and competitive positioning
This program includes everything you need to start and grow your mobile ultrasound business
at a fraction of the cost of doing it on your own.
Marketing Strategy + Content Coaching: messaging, audience profiling, content strategy, and social media training to help you attract + nurture patients
Sales Funnel Framework: scripting, messaging, and details for converting inquiries into paying patients
Pricing + Packaging Strategy: how to price your services profitably, structure packages, and set your rates with confidence
Patient Documentation: downloadable consent forms, intake forms, and templates for diagnostic, 3D/4D, and screening ultrasounds
Hiring + Team Management Training: interviewing skills, hiring sonographers, employee handbook + employment contract templates, performance reviews, and employment law basics
Vendor + Equipment Guidance: including ultrasound equipment recommendations, supply lists, and vendor referrals
Business Metrics Tracking: with done-for-you templates for B2C data tracking and submitting your metrics for team review
Time Management + Productivity Coaching: task prioritization, planning frameworks, and business systems to run your practice efficiently
Discounted Contracts: access to discounted contracts should you add in additional services that require them
Coaching Support + Community Access: get real-time guidance from your coaching team Mon - Fri, plus accountability, and ongoing support
No one does coaching like we do
Daily M-F access to our expert team in your private channel - you're never left doing this alone
An entire admin support team to help you move fast, get unstuck, and stay on track
Custom-built client web portal with video trainings, templates, and tools designed for ultrasound biz owners
Proven sales scripts, social media marketing details, and handouts - done for you and ready to go
Monthly phase-specific trainings that walk you through launching, marketing, and making revenue
Get everything it would take you 10x longer (and 3x more money!) to piece together on your own
All of this, created specifically for sonographers, zero business experience required - at a fraction of the cost of doing it alone.
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apply today
apply today
How It Works
submit your form
Click any of the "Start Here" buttons and tell us a bit about your goals + background so we can ensure the UBA is the right fit for you. This helps us tailor the conversation from the very first call.
hop on a call
You'll chat with a coach to walk through your vision, answer any questions, and explore whether the UBA is a match for your goals. Zero pressure - just real conversation + clarity.
enroll & Launch
If we think its a strong fit, we'll walk you through next steps to officially join the program. Enrollment is limited, and we only open 4x/year to ensure a high-touch, white-glove experience.
A year from now you'll have wished you had started today....
So Let's Get you up & running!
Yes, It Really Works:
“Jen is meticulous, genuine, and savvy as all get out!”
If you are interested in making a sound investment for your business and yourself - you need not look any further. I am forever grateful to this woman and her team!
“AIC was of the utmost value for me.”
I can easily say the knowledge, training, coaching, help and constant support I have received from them was one of the best investments I ever made.
“Best decision I ever made!”
Advanced Imaging has been the best experience. Jennifer is the kindest encourager at all things Ultrasound Biz. From webinars to Zoom calls...this program gives you everything you need and more.
700+
clients who have taken our courses + programs
20+
years scaling our own ultrasound business
50+
years of combined coaching experience
1000's
of physicians + patients across the country working with our clients
Hey there!
I'm jen
your strategy obsessed ultrasound business coach.
I was burned out building someone else's dream - until I realized I was made for more. And so are you. I’ve spent the last 15+ years helping hundreds + hundreds of sonographers launch and grow thriving businesses using our proven methods, strategies, and step-by-step plans. Welcome in.
Frequently Asked Questions
What is the Ultrasound Business Academy and who is it for?
The Ultrasound Business Academy is our A to Z blueprint for starting, operating, and growing your direct to patient ultrasound business. It is the perfect fit for sonographers + entrepreneurs looking for a step by step plan for starting their ultrasound business without having to reinvent the wheel. Clients in the UBA are able to start their business in half the time at a fraction of the cost of doing it on their own. We've had our own business in the ultrasound industry for nearly 20 years, and have been helping sonographers do the same for over 15. No one in the industry has more experience in the ultrasound business coaching sector than we do.
I don't have any business experience, am I a good fit for the UBA?
Absolutely! 99% of our clients are sonographers with zero business or sales experience at all. The UBA is tailor made just for you. We dive deep into setting up your business, mindset of a CEO, sales + marketing training, operations paperwork, strategic growth plans down to what you need to be doing each week step by step as you launch and grow your business. Not to mention that you'll have a coach along the way - Jen's passion is working with new ultrasound businesses to own their place in the market + strategize specifically to their business.
What is included in the Ultrasound Business Academy?
The Ultrasound Business Academy has everything you'll need to start, operate, and grow your direct to patient ultrasound business, with the expertise of a coach + team with almost two decades of experience. It's your step by step plan, from start to finish. From incorporating your business to sales + marketing, operations to business insurance, vendors to custom market branding...you'll have it all at your fingertips.
Is this course structured or can I go at my own pace?
This entire Academy is go at your own pace. Why? Because we want you to take your time! Go through the content, absorb the material, implement. We have students that have binged everything and are out marketing in 30 days. We've had others that take a few months to really digest it all. It's absolutely up to you. The ONLY thing with a time frame is your 1:1 coaching...our UBA has 6 month coaching access to Jen, Payton and the team through strategy sessions + our client messaging app. All course content, trainings, etc are lifetime access.
Do I have to show up anywhere at a specific time?
This is the beauty of this program - all of your trainings, downloads, worksheets, etc are all located in your login protected client dashboard portal. All of the training videos are between 10-30 minutes or so, allowing you to either binge watch like your favorite Netflix show, or hop into the portal and view a training in between patients or after putting the kids to bed. The only thing with a specific set time is your 1:1 strategy sessions with your business coach that are available multiple times during the month. You'll also have unlimited access to Jen and the team for 6 months over on our client message board for text + voice memos - it's basically an ultrasound business coaching team in your pocket!
Do I have One-on-One access to Jen?
Absolutely! The Ultrasound Business Academy program comes with lifetime access to the back end client portal with all of your trainings, downloads, contracts, etc and with that comes a 6 month coaching container directly with Jen + the Advanced Imaging Team. You will have access to 6, 1:1 strategy sessions with your business coach during your coaching container (diving into strategy for your individual business, questions, etc) . You also have access for any questions along the way during your 6 month coaching container in our client messaging app. Ask away - ANY questions you've got, big or small. Jen, Payton, and our Support Team check those messages on the daily + our goal is to respond within 1 business day, M-F.
How do I find interpreting physicians?
If you're providing services that require interpretations and you have a local group that wants to read for you, great! If you don't, we have multiple Interpreting Physician Teleradiology + Telecardiology Groups on our Vendor List ready and waiting for you.
Do I have to quit my day job?
Absolutely NOT! In fact, we recommend our students keep their current positions until their new business can support them financially. There are multiple ways to do this - some students already have a day or more off during the week. Others may take more PRN positions to be able to have at least one day per week to work their biz. Others will change their working days - for example, doing 4, 10 hour days to have one day off per week to focus on building their business. Jen has a great podcast on this specifically!
What's the revenue potential of this business?
This is one of the most important questions to figure out when starting your own business. A good per patient average is about $125-$150 (note that yours may vary based on the services you provide). If we look at providing services to 8-10 patients a day at $125/patient that is $1,000 - $1,250/day. That plays out to be $20,000 - $25,000/month and $240,000 - $300,000 per year with one machine and one sonographer working 5 days a week. Revenue potential in your own business is unlimited as you are in the driver's seat. You determine your goals, and how big you'd like to grow your business.
How long to I have access to the course content, contracts, downloads, etc?
The program materials are LIFETIME access, friends! What does this mean for you? It means you can take your time going through the material without a deadline. This also means you've got 24/7 access to everything that's waiting for you now and, and to anything that comes down the pike in the future! The ONLY thing with a time frame is your 1:1 coaching...our UBA has 6 month coaching access to Jen, Payton and the team through strategy sessions + our client messaging app. All course content, trainings, etc are lifetime access.
What's the investment for the UBA?
We absolutely love the fact that we save our clients about 70% of the cost of starting this business on their own. When you look at all the items you'll receive and the amount it would cost if you did it on your own, the value of the Ultrasound Business Academy is over $25,000. We save our clients an exceptional amount of money on their business startup. Not to mention you have a coach and mentor along the way. The investment for the Ultrasound Business Academy is $6,997, with payment plan options available.
How does Enrollment work?
We keep the UBA as a small and exclusive container, as all clients are directly coached by Jen and Payton. We accept a very small number each cohort, and we only open enrollment 4 times a year in February, May, August, and November. We pre-register our slots prior to open enrollment and many times are sold out before the session enrollment even begins. If you're interested, your next step is to apply ASAP via the link below.
I'm interested! What's my next step?
As we mentioned above, we only accept a small number of clients on a pre-registration basis for each of the quarterly cohorts. Submit your Business Questionnaire form by clicking on the "start here" buttons. If you've got questions prior to filling out your form, we'd love to chat! You can email us and our team would love to help!
Still on the Fence?
Every dollar you invest in yourself is an important one. We would love to chat through any questions you have!
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ultrasound business advisors
carmel, indiana