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ultrasound business coaching

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START HERE

launch or grow your ultrasound business?

looking to

start here.

If you want to start or grow your ultrasound business, this is your roadmap.

There is a right order to building an ultrasound business. Most sonographers don't fail because they lack skill.
They stall because they skip structure.
That's what costs time.
That's what stretches timelines.
That's what increases unnecessary investment.

Step ONE:
RESEARCH

Ever Googled "how to start an ultrasound business?" If so, you know how difficult it is to find the info you need. Starting to understand the business side of ultrasound is key as you look at the potential of starting your own ultrasound business. We've curated our best free resources for you:

📘 Explore the 8 different business models mini course. Revenue structures, setup requirements, who each model is built for...
➡️ Access the Free Mini Course

🎧 Listen to the Free Audio Series. Inside, we chat through what you need to know before launching your ultrasound biz - revenue potential, startup costs, sales fundamentals, and mindset shifts.
➡️ Listen to the Free Audio Series

🎙️ Browse Jen's 'Talking Tech' Podcast. Strategy, case studies, lessons from 20+ years in the business, and real convos about building sustainably.
➡️ Binge the podcast

Step TWO: 
CREATE YOUR BUSINESS PLAN

Once you research the business side and understand what's possible, the next step is clarity. Choosing a business model is only step one. You still need to:
  • identify your ideal client
  • validate your specific market
  • identify gaps and positioning opportunities
  • design your overarching marketing strategy
  • map out startup costs
  • create a structured business plan

Clarity now saves months later.

Need help putting this together? Inside our Create Your Ultrasound Business Plan course, you'll:
  • choose your business model
  • define your ideal client
  • conduct a market analysis
  • design your high-level marketing strategy
  • build out your ultrasound business plan


create my
business plan

Step THREE:
LAUNCH YOUR BUSINESS

Launching is not forming an LLC and buying your ultrasound machine.
It's building three core engines:
  1. Your Marketing Engine (Attract)
  2. Your Sales Engine (Convert)
  3. Your Delivery Engine (Deliver)

This includes things like:
  • contracts + legal structure
  • pricing strategy
  • sales scripts + objection handling
  • physician outreach systems
  • reporting workflows
  • compliance processes
  • retention strategy

This is where most sonographers stall. Because without a roadmap, implementation becomes trial and error.

If you're ready to execute - and you want a proven structure to shorten your timeline - this is where we work closely together over 6 months to launch your business with structure, speed, and strategic support - instead of costly trial and error.
Limited seats available/app only; opens 4 times per year.

Step FOUR: 
OPTIMIZE & SCALE

Launching is one phase. Scaling is another.
Once revenue becomes consistent, growth shifts.
At this stage, the question is no longer "how do I get clients?", it's "how do I build this into something sustainable, profitable, and scalable?".
Now, we focus on:
  • margin refinement and profitability
  • pricing strategy adjustments
  • hiring and team structure
  • founder extraction from the day-to-day operations
  • systems and SOP development
  • leadership growth
  • long-term scalability

This is not beginner work.
This is CEO work.
This is the shift from operator to owner. From scanning every day to building the machine that runs without you.

This is where the UBA Business Accelerator Program comes into play. It's a small, high-level room for established ultrasound business owners ready to optimize, multiply, and scale sustainably. 
Limited seats available, by application only.


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ultrasound business

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Still not sure where you fall?

Start at Step 1. Work your way forward based on where you are. This page is designed to give you clarity. 
Take 20 minutes.
Read it carefully.
Click what applies.
If, after reviewing everything, you still feel unsure - reach out and tell us what you've already done, what stage you believe you're in, what your biggest obstacle is and we'll point you in the right direction.

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More than 3,000 sonographers have joined to learn how ultrasound businesses actually work.

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