walk into the physician's office
as the solution
The Mobile Ultrasound Launch Track gives you the contracts, the systems, the sales scripts, and the step-by-step roadmap to build a physician-facing mobile ultrasound business — in half the time, at a fraction of the cost of figuring it out alone.
not the employee.
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Business Launch System
TM
BUSINESS ACADEMY
ultrasound
imagine building a business where
You're not applying for a job. You're not asking permission to take a day off. You're showing up to physician offices as a business owner - offering a service their patients need and that they can't provide without you.
Your contracts pay you month after month, whether you worked Monday or took Friday off. Your schedule is yours. Your income has no ceiling - one machine, one sonographer is just the starting point. Add machines. Add sonographers. Add accounts. You're in the driver's seat.
This is what a mobile diagnostic ultrasound business looks like when it's built right. And this is exactly what we're going to help you build.
physicians call you.
you're in the right place.
If any of this sounds familiar...
😫
You don't know what you don't know.
You've started doing things - maybe an LLC, maybe some googling about machines - but you have a nagging feeling you're building on a foundation you don't fully understand. That feeling is worth listening to.
You're stuck in the research spiral.
Every time you try to figure this out, you end up with more questions than answers. Facebook groups, Google searches, YouTube videos — and none of it is specific enough to actually help you move forward.
And the most expensive mistake? Doing things in the wrong order. Buying the machine before you have a contract. Forming the LLC before you've validated your market. Spending money building a business on a foundation that was never designed to hold it. That's exactly what UBA fixes.
You're not quite sure how to get physician clients.
You've scanned for them your whole career. But selling to them? Walking into an office as a business owner? That's a completely different skillset — and nobody taught you this part.
The compliance and legal side terrifies you.
Contracts. HIPAA. Federal regulations governing mobile ultrasound fee-for-service. This stuff is real, it's complex, and getting it wrong is expensive. You need someone who actually knows this space.
GOING IT ALONE
Service agreement drafted by healthcare attorney: $7,500-$10,000 (and that's just ONE contract)
18–24 months to break even on average (Forbes)
No one to call when you don't know what to say to a physician. No one to ask when you get stuck.
Figuring out vendors, PACS, insurance, interpreting physicians - all on your own
Building sales scripts, outreach systems, and operations from scratch
WITH THE UBA PROGRAM
Service agreement, HIPAA agreement, and bonus contracts — all included, downloadable, ready to customize
UBA clients following our roadmap are signing first contracts and seeing first patients in months 5-6 on average
Sales scripts, outreach strategies, and objection handling — built specifically for physician conversations AND M-F access to Jen + the Team
Exclusive pre-vetted vendor list - ready to use from day one
Done-for-you scripts, templates, and systems - pull them from the portal and use them
😫
The value of everything inside the UBA Mobile Track - if you sourced it all yourself - is over $30,000. The contract alone would cost you $7,500–$10,000. And that's before you account for the months of time, the mistakes, and the revenue you're not generating while you figure it out.
GOING IT ALONE
Service agreement drafted by healthcare attorney: $7,500- $10,000
18-24 months to break even on average (Forbes)
No one to call when you don't know what to say to a physician. No one to ask when you get stuck.
Figuring out vendors, PACS, insurance, interpreting physicians - all on your own
Building sales scripts, outreach systems, and operations from scratch
before we talk about the uba...
let's talk about the alternative
Because the real question isn't whether UBA is worth it. The real question is what it costs you to NOT have it.
mobile diagnostic launch track
what's inside the uba
Phase 1 - Prep: Launch Your Business (Months 1-2)
This is where we build your foundation correctly, before you spend a dollar on equipment or make a single outreach call. You'll work through everything from choosing and incorporating your business entity, to understanding the legal and compliance landscape for mobile ultrasound, to identifying which business model is right for your specific market. By the end of Phase 1 you'll have a legitimate, properly structured business and you'll know exactly what you're building and why.
What you'll cover: business planning, CEO mindset, business entity formation, Medicare website navigation, legal compliance overview, all 8 ultrasound business models, patient paperwork for each model, and full vendor access.
Phase 2 - Promote: Build Your Marketing and Sales Engine (Months 3-4)
This is where most sonographers who try to do this alone completely stall out, because nobody taught them how to sell. We fix that. You'll work through our complete physician outreach system from first contact through signed contract, with word-for-word scripts for every scenario. What to say when the physician IS seeing reps. What to say when they're NOT. What to say when you finally get in the room. How to present your services, handle objections, and close.
You'll also build your revenue analysis so you know exactly what each account is worth before you walk in the door, and you'll learn how to use LinkedIn to find and connect with the right physicians in your market.
What you'll cover: full sales funnel, prospecting, initial office visit training, discovery phase, revenue analysis, closing, LinkedIn outreach strategy, sales and marketing document downloads, and business data tracking.
Phase 3 - Profit: Operations, Billing, and Growth (Months 5-6)
This is where your business stops being a launch and starts being a company. You'll learn exactly how billing works for mobile ultrasound: CPT codes, local coverage determinations, reimbursement rates in your specific market, invoicing your physicians, and the tools that make it manageable. You'll also start building the operational infrastructure that lets your business grow beyond you, including hiring your first sonographer, employee documentation, and your strategic growth plan.
What you'll cover: CPT codes, local reimbursement rates, billing procedures, invoicing, local coverage determinations, hiring, employment law basics, employee handbook, interview skills, managing your team, and your strategic growth plan.
everything you receive, ready to use from day one.
The moment your deposit is in and your spot is secured you get immediate access to Module 1 and the full portal unlocks when your cohort begins. Everything below is waiting for you.
Complete Kajabi portal - all access, immediately
Every training, template, script, and tool. Available from day one of enrollment. Go at your own pace, on your own schedule, while keeping your current job.
Your service agreement - ready to use
The legal contract you need to provide mobile ultrasound services. Ready to customize and use. Would cost $7,500-$10,000 to have drafted by a healthcare attorney. Included.
Custom branding package
Through our vetted branding partner you'll receive a custom logo, website design, business card design, and marketing handout design. Your business will look legitimate and professional from the moment you walk into your first physician's office.
6 one-on-one coaching calls
With your dedicated business coach, scheduled throughout your 6 months for focused strategic support at every phase of your launch.
Unlimited 1:1 Slack access for 6 months
A direct line to Jen, Payton, and the UBA team. Every question answered. Every decision supported. Every obstacle addressed, with guidance specific to your market, your business, and your goals. This is not a generic support desk. This is your team.
750+
clients who have taken our courses + programs
20+
years scaling our own ultrasound business
50+
years of combined coaching experience on the team
1000's
of physicians + patients across the country working with our clients
they were right where you are...
“Jen is meticulous, genuine, and savvy as all get out!”
If you are interested in making a sound investment for your business and yourself - you need not look any further. I am forever grateful to this woman and her team!
“AIC was of the utmost value for me.”
I can easily say the knowledge, training, coaching, help and constant support I have received from them was one of the best investments I ever made.
“Best decision I ever made!”
Advanced Imaging has been the best experience. Jennifer is the kindest encourager at all things Ultrasound Biz. From webinars to Zoom calls...this program gives you everything you need and more.
from jen
I built this because I needed it - and it didn't exist.
Over 20 years ago I was done building someone else's dream. I was a girl with a vision and absolutely no idea what she was doing - who bet on herself anyway. Finding our radiologists, hiring our sonographers, building compliance, figuring out how to actually run a real medical business - we figured that out ourselves. There was no playbook for what we were building.
The Ultrasound Business Academy is everything I learned, packaged into the program I wish had existed when I started. So you can build in months what took me years.
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They were right where you are...
Frequently Asked Questions
What is the Ultrasound Business Academy and who is it for?
The Ultrasound Business Academy is our A to Z blueprint for starting, operating, and growing your mobile ultrasound business. It is the perfect fit for sonographers + entrepreneurs looking for a step by step plan for starting their ultrasound business without having to reinvent the wheel. Clients in the UBA are able to start their business in half the time at a fraction of the cost of doing it on their own. We've had our own business in the ultrasound industry for nearly 20 years, and have been helping sonographers do the same for over 15. No one in the industry has more experience in the ultrasound business coaching sector than we do.
I don't have any business experience, am I a good fit for the UBA?
Absolutely! 99% of our clients are sonographers with zero business or sales experience at all. The UBA is tailor made just for you. We dive deep into setting up your business, mindset of a CEO, the legal aspects + the contracts you'll need, sales + marketing training (down to the scripts on what to say to your potential doc clients!), operations paperwork and how to seamlessly integrate your service into your new physician client offices, strategic growth plans down to what you need to be doing each week step by step to grow your business. Not to mention that you'll have a coach along the way - Jen's passion is working with new ultrasound businesses to own their place in the market + strategize specifically to their business.
What is included in the Ultrasound Business Academy?
The Ultrasound Business Academy has everything you'll need to start, operate, and grow your mobile ultrasound business, with the expertise of a coach + team with almost two decades of experience. It's your step by step plan, from start to finish. From incorporating your business to sales + marketing, operations to business insurance, vendors to custom market branding...you'll have it all at your fingertips.
Is this course structured or can I go at my own pace?
This entire Academy is go at your own pace. Why? Because we want you to take your time! Go through the content, absorb the material, implement. We have students that have binged everything and gotten their first contract in 2 weeks. We've had others that take a few months to really digest it all. It's absolutely up to you. The ONLY thing with a time frame is your 1:1 coaching...our UBA has 6 month coaching access to Jen, Payton, and the team through strategy sessions + our client messaging app. All course content, trainings, etc are lifetime access.
Do I have to show up anywhere at a specific time?
This is the beauty of this program - all of your trainings, downloads, worksheets, etc are all located in your login protected client dashboard portal. All of the training videos are between 10-30 minutes or so, allowing you to either binge watch like your favorite Netflix show, or hop into the portal and view a training in between patients or after putting the kids to bed. The only thing with a specific set time is your 1:1 strategy sessions with your business advisor that are available multiple times during the month. You'll also have unlimited access to Jen, Payton, and our Support Tam for 6 months over on our client message board for text + voice memos - it's basically an ultrasound business coach in your pocket!
Do I have One-on-One access to Jen?
Absolutely! The Ultrasound Business Academy program comes with lifetime access to the back end client portal with all of your trainings, downloads, contracts, etc and with that comes a 6 month coaching container directly with Jen + the Advanced Imaging Team. You will have access to 6, 1:1 strategy sessions with your business coach during your coaching container (diving into strategy for your individual business, questions, etc) . You also have access for any questions along the way during your 6 month coaching container in our client messaging app. Ask away - ANY questions you've got, big or small. Jen, Payton, and our Support Team check those messages on the daily + our goal is to respond within 1 business day, M-F.
Are contracts for my ultrasound services included?
YES! 🥳 We've seen the one contract you'll need to provide your mobile ultrasound fee for service services cost anywhere from $7500-$10,000 to have them created by your own healthcare attorney! At just under $10k for the ENTIRE Ultrasound Business Academy, you're saving not only money, but all the time it would take to figure this out on your own.
The rules + regulations that govern mobile ultrasound services are federal, so your service contract is downloadable and ready to customize with your business information right away. We go a step further and also include the HIPAA-required contract you'll need with your physician clients as well. Downloadable and ready to go!
How do I find interpreting physicians?
It's great to have a referral for interpreting physicians so that you can easily help your physician clients that don't read their own studies. If you have a local group that wants to read for you, great! If you don't, we have multiple Interpreting Physician Teleradiology + Telecardiology Groups on our Vendor List ready and waiting for you.
Do I have to quit my day job?
Absolutely NOT! In fact, we recommend our students keep their current positions until their new business can support them financially. There are multiple ways to do this - some students already have a day or more off during the week. Others may take more PRN positions to be able to have at least one day per week to work their biz. Others will change their working days - for example, doing 4, 10 hour days to have one day off per week to focus on building their business. Jen has a great podcast on this specifically!
What's the revenue potential of this business?
This is one of the most important questions to figure out when starting your own business. The average revenue potential for a mobile ultrasound business is $1000 per day, gross revenue. At 20 working days per month, having a fully booked schedule, your potential revenue is $20,000 per month. That's for one sonographer + one machine. Revenue potential in your own business is unlimited as you are in the driver's seat. You determine your goals, and how big you'd like to grow your business.
How long to I have access to the course content, contracts, downloads, etc?
The program materials are LIFETIME access, friends! What does this mean for you? It means you can take your time going through the material without a deadline. This also means you've got 24/7 access to everything that's waiting for you now and, and to anything that comes down the pike in the future! The ONLY thing with a time frame is your 1:1 coaching...our UBA has 6 month coaching access to Jen through strategy sessions + our client messaging app. All course content, trainings, etc are lifetime access.
What's the investment for the UBA?
We absolutely love the fact that we save our clients about 70% of the cost of starting this business on their own. When you look at all the items you'll receive and the amount it would cost if you did it on your own, the value of the Ultrasound Business Academy is over $30,000. We save our clients an exceptional amount of money on their business startup. Not to mention you have a coach and mentor along the way. The investment for the Ultrasound Business Academy is $12,500, with payment plan options available. We've seen the one contract that you'll need to provide your services cost anywhere from $7500-$10,000 to have it crafted on your own by a healthcare attorney. This contract, along with the HIPAA contract that is also required, and a bonus contract you can use for other types of facilities, staffing etc are all included in the Ultrasound Business Academy. Need a longer payment plan option? Let us know! We have access to funding referrals.
How does Enrollment work?
We keep the UBA as a small and exclusive container, as all clients are directly coached by Jen. We accept a very small number each cohort, and we only open enrollment 4 times a year in February, May, August, and November. We pre-register our slots prior to open enrollment and many times are sold out before the session enrollment even begins. If you're interested, your next step is to apply ASAP via the link below.
I'm interested! What's my next step?
As we mentioned above, we only accept a small number of clients on a pre-registration basis for each of the quarterly cohorts. Click on any of the "start my application" buttons to apply. Jen will review personally, and if it looks like a fit, we'll invite you to book a call to chat through the program and get your questions answered.
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The roadmap is ready.
The Team is ready.
Are you?
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Every month you wait is a month you're not generating revenue. Every month you try to figure this out alone is a month of avoidable mistakes. The roadmap is ready. The team is ready. let's build your dream together.
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