It is imperative to understand specifically what type of service you’ll be marketing to your ideal clients. Most entrepreneurs have to take time to figure out what that will look like - we have the advantage of knowing we are selling ultrasound services, but there are so many ways to do that! At the end of this module you'll understand:

The eight different business models you can use to set up your ultrasound company.
 
Details into each of the business models so that you're choosing.

Ideas for ways to integrate additional business models into your services to increase revenue opportunities as you grow.

Now that we know the type of business model the participant is choosing, we have to know who we are going to be marketing to. Is the term "Ideal Client Avatar" foreign to you! Don't worry, at the end of this module, you'll:

Understand what an ICA is and why it is crucial to have this ICA detailed out as specifically as possible to be able to have the most effective marketing that you possibly can.

You’ll know where to find your ideal clients so that you can start researching your target market.

You'll understand how to put together an “elevator pitch” to explain effectively what you do, who you do it for, and what outcome your ICA has by utilizing your service.

Here's What You'll Learn

Business Models

Ideal Client Avatars

Now that we've narrowed down our specific Ideal Client, we're ready to dive deep into researching our target market. After this module:

You'll understand exactly how to research your specific target market and create a market analysis.

You'll learn why having a market analysis prior to starting your business is an absolute must, and you'll know what specifics need to go into it based on your chosen business model.

You'll have a worksheet that is fill-in ready so that you can get get to work!

Market Analysis

We all know the term "Build it and they will come" is a lie. WE can have the most amazing business model and know exactly who our target market is, but if we don't have a specific sales strategy, we don't have a business. No need to fret though, at the end of this module, you'll:

Understand what is specifically needed to create a marketing strategy for your chosen business model, down to each step in the process. 

You’ll understand what you're selling, what content you should be producing, and how you'll reach your target market.

You'll also learn what processes are needed to strategize and implement your new marketing plan.

Sales & Marketing Strategy

We're almost there! Now that you've crafted your marketing strategy, you're ready to tie everything together and create a road map for your new business.  After this module:

You'll understand exactly what goes into a business plan, and why creating one is an absolute must for any business.

You'll learn what sections should be included in the plan, and have a template to customize specific to you.

You'll have the tools to create a step by step guide for your financials, startup costs, business expenses, etc. and be ready to get your business up and running.

Business Plans