Enrolling now for our Summer 2024 Session

Launch your new company in less time, with less investment  using the Ultrasound Business Academy framework.

Don't postpone your success by wasting time trying to "figure it all out" on your own. You've worked too hard making money for someone else - now it's

your turn.

zero business experience required

Get ready to enter your




Trusted by over 700+ sonographers & healthcare entrepreneurs


clients who have taken our courses +  programs


years scaling our own ultrasound business


years of coaching experience


of physicians + patients across the country working with our clients

You love what you do, but you're ready to see patients on your own terms. 

You see a gap between how patients are cared for in the healthcare landscape in your market, and you know you have a better way...just not sure what your next steps are to get there.

You're ready to stop making money for someone else, and build a life that you've been dreaming of, in the profession that you love.

You've got that idea in your mind, but you're just not sure how to execute, after all - they don't teach business in sonography school!

If you've been going down the Google rabbit hole researching "how to start an ultrasound business" and coming up empty handed, you're not alone....

You're overworked and are ready to start dictating your own schedule and how your time is spent.

You've hit a ceiling + there is no more rungs on that ladder to climb for you at your current job.

Do any of these sound like you?

apply today

That's exactly how our client Vanessa felt...

UBA Members are starting faster, out marketing sooner, and building businesses to $20k+ months and beyond.

Pillar ONE:  The Growth Plan

Pillar TWO: The System

Pillar THREE: The Mentorship

here's how:

Just like the 3 legs of a stool, the 3 Pillars of the Ultrasound Business Academy System are essential to starting & growing your ultrasound business.

They don't teach business in sonography school! We're here to get you clear on your right next step, every step of the way. From startup "to do's" to specific growth strategy, crafting a business plan to analyzing your market, you'll have what you need to get started sooner and scaling faster. Spend your time working on the right things, instead of wasting your time trying to figure out what those "right things" are.

Upon enrollment, you'll get immediate access to our client web portal chock full of on-demand trainings from marketing to sales, legal to operations, along with downloadable documents, contracts, handouts, patient paperwork and more - all ready to view and binge at your leisure. 

Behind every elite athlete is a coach that guided them, taught them, and helped keep them accountable to the training that would drive them forward. Training for business is no different. You'll have access to Jen + the Team monthly in an implementation session, weekly on our group trainings, and daily (M-F) in our client message + community board. We've got the blueprint to $20k months and beyond (we've had multiple clients reach 7 figures/year in their businesses, with NO previous business experience). 

We enroll a handful of new clients once a quarter, keeping our sessions small to ensure individual attention.

All clients have unlimited, lifetime access to our client web portal with on-demand trainings, downloads, etc right at your fingertips.



Clients have exclusive access to coaching for a 6 month container, complete with unlimited messaging support


Pre-registration is required to ensure your slot is saved in the upcoming cohort as it is on a first come, first served basis for accepted applicants.


Pre-registrants gain access to Module 1, and once enrollment is complete during registration week, access to the remainder of the modules is granted along with access to your business advisors on our messaging app for coaching.



apply today

Ready to learn how you can launch your new ultrasound business in less time, with less investment  using the Ultrasound Business Academy framework?

Lifetime access to our client web portal with on-demand trainings, downloads, contracts...everything you'll need to start, operate, and grow your ultrasound business.

Your 6 month coaching container gives you direct access to Jen and the team. Live coaching sessions, one-on-one unlimited messaging access, customized strategy for your specific business.

Designed for you sales funnel with actual scripts on exactly what to say to your potential clients

Exclusive access to our vendor list (think PACS, supplies, insurance, wholesale ultrasound equipment, interpreting physician referrals)

While others are wasting time figuring out the details, you'll be skipping over our two decades of experience to start replicating results + accelerating your business now.

Our trainings are on-demand, so that you can build your business while maintaining your other responsibilities with your current job, family, etc.

Contracts + legal info ready for download, saving you the initial cost of hiring an attorney (this alone is a $10,000 savings)

A few things you'll unpack inside the program...

apply today

Jen's got a sneak peek of the back-end client portal for you!

Following that one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is.

— shane

“After completing this program I finally started attracting my dream clients.”



“Ginny encouraged me to finally go out on my own and start my own business. I don't regret it for a second!

Steven Started his own biz


real results

apply today

Ready to learn how you can launch your new ultrasound business in less time, with less investment  using the Ultrasound Business Academy framework?

This program includes everything you need to start and grow your mobile ultrasound business 

customizable market analysis & business plan

business startup & operation cost details

the four pillars of success in the ultrasound business industry

revenue potential & how to price your services 

service case studies

complete detailed business model overview

specific review of the legal structure required for mobile ultrasound 

requirements for insurance coverage 

how to incorporate your business in your city, state, and with the irs 

how to find local reimbursement rates 

video navigation on how to use the CMS website 

billing procedures & requirements 

billing practices review to ensure legal compliance 

info on lcD's to ensure your docs are billing proper diagnosis coding 

detailed contract review  

billing details to ensure docs are within the legal exceptions  

download: contract required for providing ultrasound services 

download: contract required for HIPAA compliance  

how to find physicians to market your services to

steps to keeping your prospects organized 

detailed 5-step sales process created by medical sales professionals

sales training videos 

download: customizable brochure

download: customizable service information list

download: powerpoint sales presentation

strategizing your time & business focus

time management & goal setting parameters

strategic growth plan - exactly what to do weekly to grow your business 

setting up a new client: details & paperwork 

what to include in your implementation meeting for new clients

downloads: patient prep, operational procedures, service overview 

downloads: new client info sheet, startup checklist, customizable protocols

video training on how physicians should set their ultrasound pricing 

daily account tracking & invoicing your physicians 

apply today

at a fraction of the cost of doing it on your own.

“Ginny encouraged me to finally go out on my own and start my own business. I don't regret it for a second!

Steven Started his own biz


real results

Meet your mentors.

Jennifer Lindsey and her business partner, Beau White, started their own ultrasound business nearly 20 years ago, and have helped hundreds of sonographers across the country start, operate, and grow theirs for over a decade. 

They know firsthand the struggles that come with business ownership, and how immensely difficult it is to start a business from scratch without having a mentor to guide you along the way. 

They've built their business into the 7-figure company it is today, and  their courses + programs are designed specifically to help others skip over their years of experience with a framework designed to get clients started faster, gain revenue sooner, and grow their businesses to their full potential. 

Jen created the framework for the Coaching division's course and programs to open up access sonographers have to level up from employee to CEO of their own business. 

We're so thrilled to welcome Payton Bean to the team! Payton just celebrated his 10th year in business, and is an Ultrasound Business Academy Alum. He is so passionate about the UBA and the freedoms and joy he and his family have been afforded through starting his ultrasound business, that he is taking time out of his busy business-owner life to work with clients inside our programs. A true testament to the frameworks we teach!

apply today

Ready to learn how you can launch your new ultrasound business in less time, with less investment  using the Ultrasound Business Academy framework?

Jennifer Lindsey

Co-Founder, Advanced Imaging

Beau White

Co-Founder, Advanced Imaging

Payton Bean, RDMS, RVT, RDCS, RT(r)

Founder, Kingdom Diagnostics

 Equipment Division Head

Coaching Division Head

Business Advisor, Advanced Imaging

Is this course structured or can I go at my own pace?

This entire Academy is go at your own pace. Why? Because we want you to take your time! Go through the content, absorb the material, implement. We have students that have binged everything and gotten their first contract in 2 weeks. We've had others that take a few months to really digest it all. It's absolutely up to you. The ONLY thing with a time frame is your 1:1 coaching...our UBA has 6 month coaching access to your business advisor through strategy sessions + our client messaging app. All course content, trainings, etc are lifetime access.

Frequently Asked Questions

Do I have to quit my day job?

Absolutely NOT! In fact, we recommend our students keep their current positions until their new business can support them financially. There are multiple ways to do this - some students already have a day or more off during the week. Others may take more PRN positions to be able to have at least one day per week to work their biz. Others will change their working days - for example, doing 4, 10 hour days to have one day off per week to focus on building their business. Jen has a great podcast on this specifically!

How long to I have access to the course content, contracts, downloads, etc?

The program materials are LIFETIME access, friends! What does this mean for you? It means you can take your time going through the material without a deadline. This also means you've got 24/7 access to everything that's waiting for you now and, and to anything that comes down the pike in the future! The ONLY thing with a time frame is your 1:1 coaching...our UBA has 6 month coaching access to your business advisor through strategy sessions + our client messaging app. All course content, trainings, etc are lifetime access.

What's the revenue potential of this business?

What's the investment for the UBA?

This is one of the most important questions to figure out when starting your own business. The average revenue potential for a mobile ultrasound business is $1000 per day, gross revenue. At 20 working days per month, having a fully booked schedule, your potential revenue is $20,000 per month. That's for one sonographer + one machine. Revenue potential in your own business is unlimited as you are in the driver's seat. You determine your goals, and how big you'd like to grow your business.

We absolutely love the fact that we save our clients about 70% of the cost of starting this business on their own. When you look at all the items you'll receive and the amount it would cost if you did it on your own, the value of the Ultrasound Business Academy is over $30,000. We save our clients an exceptional amount of money on their business startup. Not to mention you have a coach and mentor along the way. We have multiple options available, starting at just under $10k, with payment plan options available. We've seen the one contract that you'll need to provide your services cost anywhere from $7500-$10,000 to have it crafted on your own by a healthcare attorney. This contract, along with the HIPAA contract that is also required, and a bonus contract you can use for other types of facilities, staffing etc are all included in the Ultrasound Business Academy.

Do I have to show up anywhere at a specific time?

This is the beauty of this program - all of your trainings, downloads, worksheets, etc are all located in your login protected client dashboard portal. All of the training videos are between 10-30 minutes or so, allowing you to either binge watch like your favorite Netflix show, or hop into the portal and view a training in between patients or after putting the kids to bed. The only thing with a specific set time is your 1:1 strategy sessions with Jen that are available multiple times during the month. You'll also have unlimited access to your business advisor for 6 months over on our client message board for text + voice memos - it's basically an ultrasound business coach in your pocket!

Do I have One-on-One access to a business advisor?

Absolutely! The Ultrasound Business Academy program comes with lifetime access to the back end client portal with all of your trainings, downloads, contracts, etc and with that comes a 6 month coaching container directly with Jen, Beau, Payton + the Advanced Imaging Team. You will have access to 6, 1:1 strategy sessions with your business advisor during your coaching container (diving into strategy for your individual business, questions, etc) . You also have access for any questions along the way during your 6 month coaching container in our client messaging app. Ask away - ANY questions you've got, big or small. We check those messages on the daily + our goal is to respond within 1 business day, M-F.

Are contracts for my ultrasound services included?

YES! 🥳 We've seen the one contract you'll need to provide your mobile ultrasound fee for service services cost anywhere from $7500-$10,000 to have them created by your own healthcare attorney! At just under $10k for the ENTIRE Ultrasound Business Academy, you're saving not only money, but all the time it would take to figure this out on your own.
The rules + regulations that govern mobile ultrasound services are federal, so your service contract is downloadable and ready to customize with your business information right away. We go a step further and also include the HIPAA-required contract you'll need with your physician clients as well. Downloadable and ready to go!

Do I have to be a registered sonographer to provide these services?

It varies by region and by ultrasound modality! You'll find this information in your regions' Local Coverage Determinations

Do I need a Medical Director?

Great news! To provide mobile ultrasound fee for service options you do NOT need a Medical Director. You'll only need to have one if you decide to get credentialed with insurance. 

How do I find interpreting physicians?

It's great to have a referral for interpreting physicians so that you can easily help your physician clients that don't read their own studies. If you have a local group that wants to read for you, great! If you don't, we have multiple Interpreting Physician Teleradiology + Telecardiology Groups on our Vendor List ready and waiting for you.

What is the Ultrasound Business Academy and who is it for?

The Ultrasound Business Academy is our A to Z blueprint for starting, operating, and growing your mobile ultrasound business. It is the perfect fit for sonographers + entrepreneurs looking for a step by step plan for starting their ultrasound business without having to reinvent the wheel. Clients in the UBA are able to start their business in half the time at a fraction of the cost of doing it on their own. We've had our own business in the ultrasound industry for over 20 years, and have been helping sonographers do the same for over 17. No one in the industry has more experience in the ultrasound business coaching sector than we do.

What is included in the Ultrasound Business Academy?

The Ultrasound Business Academy has everything you'll need to start, operate, and grow your mobile ultrasound business, with the expertise of a coach + team with almost two decades of experience. It's your step by step plan, from start to finish. From incorporating your business to sales + marketing, operations to business insurance, vendors to custom market branding...you'll have it all at your fingertips. Peep everything that's included HERE.

I don't have any business experience, am I a good fit for the UBA?

Absolutely! 99% of our clients are sonographers with zero business or sales experience at all. The UBA is tailor made just for you. We dive deep into setting up your business, mindset of a CEO, the legal aspects + the contracts you'll need, sales + marketing training (down to the scripts on what to say to your potential doc clients!), operations paperwork and how to seamlessly integrate your service into your new physician client offices, strategic growth plans down to what you need to be doing each week step by step to grow your business. Not to mention that you'll have a coach along the way - our passion is working with new ultrasound businesses to own their place in the market + strategize specifically to their business.

How does Enrollment work?

We keep the UBA as a small and exclusive container, as all clients get 1:1, individualized strategy coaching. We accept a very small number each cohort, and we only open enrollment 4 times a year in February, May, August, and November. We pre-register our slots prior to open enrollment and many times are sold out before the session enrollment even begins. If you're interested, your next step is to apply ASAP via the link below.

I'm interested! What's my next step?

As we mentioned above, we only accept a small number of clients on a pre-registration basis for each of the quarterly cohorts. Apply today via the links above. If you've got questions prior to applying, we'd love to chat! You can email us or schedule a time to chat via phone

“The future belongs to those who believe in the beauty of their dreams.”

— eleanor roosevelt

© advanced imaging 2024

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ultrasound business advisors

carmel, indiana

advanced imaging